Improving healthcare systems performance since 2012
Work in action
10+
Years in Business
25+
Health Systems Served
400+
EHR Implementations
$35B
Revenue Managed
50+
Go-Live Command Centers
100%
Partner Recommended
Healthrise core values
The foundation of who we are and how we work together.
All In
We work as a team toward the future of Healthrise by leveraging the skills and experiences each team member brings to our company.
We give 100% because excellence demands nothing less
We know we are more effective by working together
Every individual’s contribution matters to the broader team
Each member brings unique skills and perspectives to our team
Continuous Improvement
We work towards improving as individuals through self-reflection and feedback, and as a team by looking for unique approaches to our industry.
We seek innovative and unique approaches to rise above the rest
The key to unlocking our true potential is self-reflection and objective evaluation
We aim to improve every single day
We are always striving to do better and be better because we are raising the bar for ourselves
Healthy Relationships
We invest the time necessary to build relationships that allow us to collaborate with our partners and provide highly customized solutions.
We are trustworthy and accountable with our business partners and amongst ourselves to establish strong, lasting bonds
We seek to understand personal styles and motivations in designing our collaborative approach
We are committed to finding the best solutions by listening to others
We make strategic moves to achieve shared goals by addressing our partners’ critical needs
Competitive Mindset
We work as a team to be the top player in our industry. Every opportunity is the chance to prove we are better than our competition.
Every situation is an opportunity to WIN
We strive to be better, faster, and smarter than our competition
We push and encourage each other to be the best as a team
We don’t believe in excuses – we offer and make solutions happen
Excellence
Our growth as a company depends on our ability to produce extraordinary results and we cannot do that without excellence in all that we do.
We will not settle for anything less than the best
We aspire to get it right every time
We always deliver professional, quality results
We have the highest standards for ourselves
Meet our leadership
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David Farbman
Chief Executive Officer
As the CEO and founder of Healthrise, David maintains a steadfast commitment to cultivating a strong organizational culture and staying at the forefront of technology. With a diverse background spanning industries from commercial real estate to public speaking, his unique approach to challenges reflects the philosophy of hunting, turning obstacles into opportunities.
Peter Joseph
Chief Financial Officer
Peter Joseph has over 15 years of experience in healthcare revenue cycle management, specializing in corporate initiatives, mergers & integrations, end-to-end opportunity assessments, and technology & analytics. He currently leads Finance operations and Technology & Analytics services for Healthrise.
Marcos Bonafede
Chief Operating Officer
An accomplished leader in revenue cycle operations with over a decade of experience. As COO since 2013, Marcos has driven strategic initiatives that enhance operational efficiency and financial performance, built company culture, and structured global strategies.
Judi Sarti
Vice President
Judi brings over 25 years of expertise in Performance and Project Management, Process Improvement, and Implementation Readiness, and has guided health systems through mergers and acquisitions, achieving operational and financial efficiencies.
Ian Sullivan
Vice President
An experienced leader with expertise in management consulting, healthcare financial services, and revenue cycle management — known for strategic insights, a healthy work environment, and continuously pushing for improvement.
Devon Jacquin
Vice President
Devon specializes in optimizing revenue cycles, managing physician practices, conducting opportunity assessments, and bridging the gap between technical and operational teams.
Zell Zoerhof
Vice President
A passionate revenue cycle leader focused on optimizing efficiencies and maximizing results, with expertise spanning billing, denial prevention, and payer strategies.
Emily Huizenga
Vice President
An operational driver with a passion for patient-centered process improvement. Emily has navigated hospitals through every part of their Epic journey and builds exceptionally accountable teams.
Laura Stocks
Vice President
Over a decade of experience in revenue cycle management. As VP of RCM Services, Laura oversees AR Management, Extended Business Office functions, and Global Solutions.
Michele Woodley
Vice President
Over 20 years of experience in EHR implementations and operational management, with a proven track record in program development, process improvement, and staff development.
Hilary Sondik
Vice President
A seasoned leader with over 20 years of revenue cycle operations experience, driving operational efficiency, change management, and performance for large health systems.
Paige Schwein
Vice President
An accomplished leader in the revenue cycle technology space, using data-driven insights to optimize operations and a servant leadership approach to build high-performing teams.
Michele Iuliucci
VP, Commercial Growth & Strategy
A senior growth and strategy executive with more than 25 years of experience helping healthcare organizations accelerate revenue and navigate complex operational challenges.
Logan Mitseff
Senior Director
A proven leader in HR and IT, bringing strategic vision to drive efficiency, enhance the employee experience, and manage the people and technology aspects of mergers and acquisitions.
Jodie Hilliker
Senior Director
A seasoned healthcare implementation leader with over 20 years of experience, more than 400 Epic activations, and seven Epic certifications.
Jeff Berkowitz
Senior Director
A transformative revenue cycle leader dedicated to process improvement initiatives that enhance operational efficiency and boost financial outcomes across the revenue cycle.
With you – every step of the way
Ensure better results for your health system.
Work with a team who understands your needs and has the expertise and resources to solve the problems.
